Use your Freebies Wisely

When I started my TpT journey, I created a high number of freebies for my buyers. My goal then was to increase my number of followers.

It worked! However, I started noticing some patterns. For instance, I had a paid resource for St. Patrick’s Day and a freebie for that too. The freebie was a separate product not connected to the paid resource. While the freebie was being downloaded multiple times and getting great feedback, the paid resource was not selling… at all!

I saw this pattern with other resources in my TpT store. I definitely wanted to have followers, but after all, this was a business, so I wanted it to grow and definitely increase my sales.

I made some business decisions that worked in my favor:

⭐️I converted some of my freebies as paid products. Additional content and pages were added to the selected freebies to support being paid resources.

⭐️I connected other freebies to paid products in my store. I offered a few key pages for free and posted the paid product linked to it.

I still have freebies in my TpT store that need to be transformed into paid products or connected to a paid product, but I think I am on the right track. The bottom line is that I now have a goal and a plan. Yes, I want to have followers; however, I want these followers to want the quality of my products enough to purchase them. I have a business that I want to grow after all.

Below, there is an example of a freebie that leads to a paid product.

In the comments section below, please comment on how you use your freebies in your store.

Take care,

~ Naomi

Tips on How to Use Your Time Wisely!

I work full time as many of you. Therefore, the time I dedicate to creating and updating resources on TpT is limited. Like many of you, I have a family and a home to take care. The tips below have helped me in my TpT journey. I hope you find them helpful.

⭐️When we are creating or updating TpT resources, we should focus on the process fully. We should give it our undivided attention. I personally close my office door and disconnect from the world. I keep my phone near in case there is an emergency call; however, I do not text or check my social media accounts during this time. Doing this helps me to be more productive and efficient.
⭐️I have created templates for my products, covers, and previews. This means that when I start a new product or want to update a resource, having a template saves me time.
⭐️I use templates for my social media posts and videos too. Canva Pro has been very valuable in this process, which definitely helps me save time.
⭐️When I work on a product, I do my best to finish it in a week unless it is a large product or bundle. I do my best to focus on that specific product until it is completed.
⭐️I use a calendar to be accountable with my time. I plan what I am going to accomplish on each day. My goals for each day are measurable and realistic. Then, at the end of the day, I put a check mark ✅ on the left side of the goals that I accomplished for that day. By the way, I write my goals using erasable gel pens in case I have to make adjustments.
⭐️I do not work each night or weekend. When I first opened my TpT store, I worked tirelessly at home after teaching all day and also on weekends. However, I have learned to balance my life and be kind to myself, so I choose when I will dedicate my time to TpT.

I hope this helps someone!

The video below was created by Ms. Judy’s Cuties on iMovie. If you are looking for a resource on blends, please check it out.

Convert Negative Feedback into a Positive Experience

When I first started my TpT journey in 2014, I received great reviews on my products in my first year…until one day when I received a poor review. The buyer wrote that the product was too expensive for what it offered.

I was upset and crushed! I was angry at the buyer for not appreciating my hard work. I couldn’t stop reading the comment… and wanted to respond to the feedback in a not so kind way, but I decided to wait before responding.

As the days passed, I started reflecting on the feedback left by the buyer. After checking my product a good number of times, I realized that the buyer was not incorrect. My product had solid content, but it was overpriced if I took into consideration the number of pages included. Therefore, I made the decision to update the resource and make it better. I was determined to have my disappointed buyer not to regret buying my product in the first place.

I took my time to update the product. I did not stuffed it. Instead, I added what I would want to see in it if I were the buyer. When I was 100% satisfied, I uploaded it.

About 8 years have passed since this experience. This resource has been a best seller for years. I have updated this product two more times since then, and it is still one of my best sellers.

My advice to you when you receive negative feedback is to use it as a learning experience.

⭐️Read the feedback carefully and many times to make sure you get what the buyer is saying. If possible, have your objective friends read it and ask them to give you their opinion.

⭐️Do not take the feedback personally. It is not about you. It is about your product. It you need to update it, do not hesitate to make it better. Your future buyers will thank you.

⭐️Be objective and proactive, not reactive. It is difficult to detach ourselves from our emotions, but it is essential to do so when reading negative feedback.

⭐️Do not rush to respond. Take your time. Do not respond when you are upset. Wait until several days have passed and you have peace of mind.

I hope this experience helps someone!